What is Email Marketing.
Email marketing is a digital marketing strategy that involves sending emails to a targeted audience with the goal of promoting products or services, building relationships, and driving engagement or conversions. It’s a powerful and direct form of communication that allows businesses to reach their audience in a personalized and cost-effective way. Key components of email marketing include: Building an Email List: This involves gathering a list of email addresses from individuals who have opted to receive communication from a business. This can be done through website sign-up forms, events, or other online/offline interactions. Segmentation: Dividing the email list into segments based on specific criteria such as demographics, preferences, or purchase history. This allows businesses to send targeted and relevant content to different groups. Content Creation: Developing compelling and valuable content for email campaigns. This can include promotional offers, newsletters, product updates, educational content, and more. Personalization: Customizing email content based…