Do you Know About these hiden PPC features?
PPC (Pay-Per-Click) advertising platforms often come with some lesser-known features that can give your campaigns an edge. Here are a few hidden PPC features you might find interesting: Ad Customizers: These allow you to dynamically insert information into your ad text, making it more relevant to users. You can personalize ads based on factors like the user’s location, device, or the time of day. IF Functions: With IF functions, you can customize ad text based on certain conditions. For example, you could have different ad text for mobile users versus desktop users or tailor messages based on the user’s device. Ad Suggestions: Some platforms offer automated ad suggestions based on your existing ad performance. It’s worth reviewing these suggestions as they can sometimes uncover new ideas or improvements. Bid Adjustments for Call Extensions: If phone calls are crucial for your business, consider using bid adjustments for call extensions. This allows…