What is Off-page SEO?
Off-page SEO, also known as off-site SEO, refers to the activities and strategies that you use outside of your website to improve its visibility and authority in search engine results pages (SERPs). While on-page SEO focuses on optimizing the content and elements within your website, off-page SEO concentrates on building your website’s credibility, trustworthiness, and relevance in the eyes of search engines and users through external factors. The primary goal of off-page SEO is to enhance your website’s rankings and attract more organic (non-paid) traffic. Key components of off-page SEO include: Link Building: This is one of the most crucial aspects of off-page SEO. It involves getting other reputable websites to link to your site. High-quality backlinks from authoritative and relevant websites can significantly boost your site’s authority and search engine rankings. Social Media Engagement: Active participation on social media platforms can indirectly influence your SEO efforts. Sharing content, engaging…