Keyword Match Types.
Keyword match types in Google Ads help control how closely the search query must match your keywords for your ad to be triggered. There are four main keyword match types: Broad Match: Ads may show on searches that include misspellings, synonyms, related searches, and other variations. It provides the broadest reach but may result in less targeted traffic. Example: If your broad match keyword is “running shoes,” your ad might appear for searches like “athletic footwear” or “jogging sneakers.” Modified Broad Match: Similar to broad match but with more control. Specify certain keywords that must be present in the user’s query by adding a “+” sign before the keywords. Other words can still be present, but the modified broad match ensures certain words are included. Example: If your modified broad match keyword is “+running +shoes,” your ad might appear for searches like “best running shoes” or “running shoes for women.”…
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