Tag Archives: digital marketing types pdf

Digital marketing is a vast field with various types of strategies and channels. Here are some key types of digital marketing you should be aware of: Search Engine Optimization (SEO): Optimizing your website to rank higher in search engine results. This involves keyword research, on-page optimization, link building, and technical SEO. Content Marketing: Creating and distributing valuable content to attract and engage a target audience. Content can include blog posts, articles, videos, infographics, and more. Social Media Marketing: Promoting products or services on social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc. This involves both organic (posts, shares) and paid (advertising) strategies. Email Marketing: Sending targeted messages to a group of people via email. This can include newsletters, promotional emails, and personalized communication to nurture leads and retain customers. Pay-Per-Click (PPC) Advertising: Running paid ads on search engines (Google Ads) or social media platforms. Advertisers pay a fee each time…

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